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Open caption definition12/11/2023 Search engine bots look for signals of relevancy left by humans. To get higher engagement and view time In SEO, there is a lot of talk about bots: bots searching, bots crawling, and bots indexing. They prefer watching them on silent mode with captions and subtitles on. People access video content through their smartphones while they are commuting or at work. Not only that, even the usual hearing, English-speaking audience prefer captioned videos. You’ll be able to reach millions of people who are either deaf, hard of hearing or non-English speaking. To have better accessibility Videos with captions and subtitles can open up a whole new avenue for you. If it’s a short video, try putting in the entire video transcript in the description box to gain brownie points in the search algorithm. You can even make use of the script as a keyword strategy by plugging in keywords related to your content. Optimized text integrated into your videos play an important role in helping search engines find your content. Google gives higher preference to videos which are more informative and puts them on the top of the search results page. YouTube captions are indexed and read by YouTube and Google. Here’s why you need to add captions to your videos - To get more views Captions increase the possibility of your videos being discovered by your audience as it gives an SEO boost to them. In such a scenario, reaching these users with captions is an option you definitely should consider. It’s also important to note that 80% users react negatively towards social media feed videos playing loudly on their phones unexpectedly. Wouldn’t it be better if you are shown a silent video with compelling content and captions to accompany it? Facebook’s research suggests that captioned video ads enhance video view time by 12%. Rather a consumer will sit up and take notice if some something piques their interest. Why captions and subtitles? Have you ever been annoyed by a Facebook video blaring through your phone unexpectedly when you’ve opened the app simply to check your feed? Can put you in a pretty embarrassing situation, isn’t it? People are not looking for something that is shoved in their face. Created before the release of a film or movie, subtitles are timed transcriptions and are synched with the audio and video. Captions are useful for people who are hard of hearing but subtitles assume that the viewer can hear the audio, but doesn’t know the language. Open captioning is embedded within the video and cannot be done away with. You can turn it off with the click of a button. Closed captioning gives you a choice whether you want to have captions in your viewing experience or not. Captions are of two types - closed and open captions. Captions can be understood simply by a narration of the script, including any sound effects or music playing within the video. The transcription of dialogues fall under the category of captions but when you translate the dialogues to another language, they are called subtitles. Captions and subtitles are sometimes used interchangeably but there’s a difference. Captions and subtitles are text overlays on videos that usually represent translations from one language to another or simply the same language representation of dialogues within the video. We need to first understand what are captions (and subtitles) on videos. So, read on to find out all about closed captions on YouTube. With closed captions on YouTube, you can reach the 360 million people worldwide who have hearing issues. Adding closed captions on YouTube videos is one of the most effective ways to reach more people. So, it’s important to tap into the power of video content for your brand or even as an individual content creator.Īs you can fathom the volume of content on YouTube by these stats, it is important to make your videos accessible to more people. Approximately, 5 billion videos are watched on YouTube everyday and 300 hours of content is uploaded on the platform. Video is turning into the next big thing! And YouTube is undoubtedly the hub of all video content in the world.
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